.The reports in Google Analytics 4 can be complex. Take, for example, acquisition documents-- the networks delivering website traffic to your site-- at Reports > Accomplishment. The section provides two types of acquisition: user and traffic (i.e., treatments).I'll deal with those documents in this message.Website Traffic Resources in GA4." Customer acquisition" vs. "Visitor traffic achievement".These two documents in the Achievement section disclose where each visitor came from. User acquisition works with the initial resource that carried the person to your internet site. Traffic achievement is one of the most recent.Mention a newbie website visitor concerned your internet site from hitting an all natural search directory. GA4 will definitely organize that preliminary visit in the "Organic hunt" channel for each reports. Yet if she leaves behind and also returns a handful of times later on from a Facebook ad, GA4 will detail the second visit in the "Paid for social" channel in the "Visitor traffic accomplishment" file and "Organic hunt" in "Individual acquisition.".In short, the "Traffic acquisition" file does not separate in between brand new and returning users. It shows the total sessions and where each come from. The "Consumer achievement" file shows the complete users as well as their first (first-time) resource.Stations.Both records show "default channel groups"-- traffic-source categories-- consisting of:." Direct." Guests who keyed your link in their web browser's hunt bar." Organic Explore." Website visitors who clicked on an all natural directory on Google.com, Bing. or another internet search engine." Organic Social." Visitors who clicked an all natural post on a social networking sites internet site." Email."." Paid for Explore."." Compensated Social."." Referral." Guests that clicked on non-ad web links on 3rd party internet sites." Organic Video clip." Website visitors that clicked non-ad hyperlinks on sites like YouTube, TikTok, and Vimeo.For information on each channel, click on the pop-down menus on each file. In "Individual Achievement," click on the "First consumer nonpayment stations team" menu and pick "First individual source" for the checklist of emerging domain names.For comprehensive sources of users, click the "First consumer nonpayment channel team" food selection as well as choose "Very first individual source." Click on graphic to expand.In the "Visitor traffic Achievement" record, click "Treatment nonpayment network team" as well as pick "Treatment source.".For comprehensive sources of treatments, click the "Treatment default channel group" menu as well as choose "Treatment resource." Click graphic to enlarge.The varieties may be different owing to brand new versus coming back brows through.You can confine both records to a single webpage via the "Incorporate filter" possibility at the top.Select "Add filter.".Click on "Select measurements.".Select "Touchdown web page + concern strand".Select "includes" below "Suit type.".Mix your web page's URL slug (the part after the "/") or any word (including "smaller sized") coming from that link.The web traffic as well as customer acquisition records are going to currently present data for that URL.Limit the accomplishment reports to a singular webpage, like this example for a link containing "smaller sized." Click on picture to expand.In most cases, the user and visitor traffic accomplishment files are interchangeable. The differences, once more, result from returning website visitors. No matter, the records present the resources of web traffic-- channels that offer your label and also travel return brows through.